Assessment Summary

Course Name: EBBM STRATEGIC MANAGEMENT $($GROUP $3)$

Assessment Name: ASSIGNMENT

Type: Assignment

Total Mark: $60\mathrm{.}0$

Passing Mark: $36\mathrm{.}0$

Question $1(60\mathrm{.}00$ Point$)$

Correct business strategy is the vital link to ensure the success of a business venture.

Explain a business venture that you intend to manage. Develop a Strategic Plan which cover the following considerations:

Nature of business venture: $(15$ Marks$)$

$1\mathrm{.}1$ Business overview $/$ Background of your company

Example:Vision, Mission, Values, Goals$/$Objectives$,$ Organization structure

$1\mathrm{.}2$ Brief description your product or services that you are offering

$2.$ Analysis of the external $/$ internal environment $(15$ Marks$)$

$2\mathrm{.}1$ Explain why there are potentials and demand for your product$/$services

$2\mathrm{.}2$ Explain how your internal company structure and process will support your sales

$2\mathrm{.}3$ What is your competitive advantage Example: Competitor Analysis, Supplier Support, Internalstrength, Strategic Partnership

$3.$ Your intended business strategy $(15$ Marks$)$

$3\mathrm{.}1$ Elaborate your operationalstrategies

Example:

Resource Management $-$ Manpower, rewards system, corporate culture.

Systems $-$ policies & procedures, best practices, information system$/$technology

$4.$ Justification to support youintended strategy $(15$ marks$)$

$4\mathrm{.}1$ list and explain whydwhy do you have to apply those strategy, how those strategies are being evaluated and monitored

$4\mathrm{.}2$ what are the key success factors $($KSF$)$ t ensure success of your strategy

example: measure of control for resources, execution of the strategies vs the gooagoal & objectives $,$ profitability