Assessment Task 2 Instructions

Carefully read the following:

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

Native herbs and spices

Native herbal teas

Native fruit jams and conserves.

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages: home, about us, products and contact details.

The company's overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore.

The company's target customers are those that enjoy gourmet foods.

The age range of Australian consumers buying products is between 35 and 65.

Most consumers are health conscious, care about protecting the environment and have an average annual income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Coordinator, Customer Service Officer and two administration staff.

Ten staff are employed in the factory making and distributing the products.

As the Marketing Coordinator, you have been asked by the Operations Manager to coordinate a project to develop a new website. The Operations Manager is ultimately responsible for the management of the project but has assigned significant responsibility to you. The new website is seen as a critical part of the company's expansion strategy, and the Operations Manager has advised that you will need to develop a project scoping for the website to present to senior management, as well a project management plan.

The Operations Manager has also advised you that the new website is classified as a Medium Project. The project team is to consist of yourself, the Customer Service Officer who has been assigned to assist you with this project, and the Operations Manager.

The Operations Manager has advised that the website is to include a shopping cart, so customers can order products directly through the website. He would also like customers to be able to access recipes and general information about the health benefits of bush spices.

The company has long wanted to commission a new logo, and it has been decided to do this now, in conjunction with the new website. The Native Bush Spices marketing team will then use the logo across all of the company's communication. It has been allotted a budget separately from the website, but it is understood that the company that designs the website will also design the new logo too.

The company has established procedures for project management. These are documented in their documented in the Project Management Policy and Procedures.

PROJECT MANAGEMENT TEMPLATE

Native Bush Spices Australia

Project Management Plan

Title

Background

Provide a brief explanation of the background of the project.

Objectives

Benefits that the project intends to achieve

How the success of the project will be measured

Describe the measure(s) that will used to indicate that the project has been successfully completed.

Activities & Milestones

List the major activities, scheduled start, scheduled finishing time and who has been assigned accountability.

Project area

Actions

Responsibility

Scheduled start

Scheduled finish

Content development

Web site development

Develop web site brief

Identify web site developers

Review quotes

Identify successful web site developer

Provide approval to proceed

Provide content for use in web site development

Ongoing review of web site through development phase and provision of feedback

Logo design

Photographs

Budget

Include the approved project budget

Cost area

Details

Estimated cost

Total

Risk management plan

List the major risks identified from the business case, as well as consequences of the risk occurring. Use the risk assessment legend to establish severity and likelihood. Document risk treatment/control measures.

Include at least one WHS risk

Risk

Likelihood

Severity

Treatment/control methods