Assessment Task Description

Write a Communication Report on how a businessleader of your choice (e.g. Elon Musk, Jeff Bezos, Bill Gates,etc.) communicates with the public.

Your report should include a comparative analysis of thecommunication performance of your chosen individual regarding thefollowing theoretical principles and concepts that are coveredin this unit. To support your findings, you must include atleast five in-text citations (from credible sources), thatcontribute valuable insights to your discussion.

The following topics must be covered in yourreport:

• Listening, tolerance and sensitivity
• Expressing yourself
• Being aware of your differences
• Resolving conflict

Your report must also contain the followingelements:

1. Title Page (author’s name, who the report is for, thedate submitted, and the word count)

2. Table of Contents (page numbers must match sectionheadings)

3. Introduction (background, scope of report)

4. Purpose Statement (aim of the report)

5. Findings (in-depth analysis of public communication andgraphical display of all data collected)

6. Discussion (comparative reflection of your findings andthe researched theoretical principals and concepts based on topics1 - 4)

7. Conclusions (a summary of the key discussionpoints)

8. Recommendations (list of changes that could be made bythe chosen figure to ensure a better outcome next time)

9. List of References (in accordance with the APA or IEEEstyle guidelines)

10. Appendix (inclusion of data used, and any items thatshould be included in their entirety)

The report body must include the following:

• Appropriate section and sub-section headings

• A balanced amount of content for each section

• The discussion should progress in a logical order, supportedby the correct use of paragraphs

• Graphs, tables, and illustrations (include at least one inthe findings and refer to it in the discussion)

• Correct in-text citations and end-text references of writtenand graphical content, where appropriate

Word limit: 1,500 words (5% above or belowthe word count is permissible).

You MUST write in your own words. You canuse the textbook, lecture and tutorial slides, your notes, youranswers to tutorial exercises, to guide your answers to thequestions. However, your answers and argument examples shouldbe written in your own words. You can copy and paste*selected excerpts* from the internet providedthere are quotation marks and an in-text citation, otherwise youwill not receive marks for this and you will be penalised forplagiarism.

Answer rating: 100% (QA)

Introduction Business leaders are often looked upon as role models for their ability to communicate effectively with the public In this report we will examine the communication performance of Elon Mus... View the full answer