assessment

This assignment requires your group to undertake the process of analysing one product or service and its operating environments from a marketing perspective. And then apply the learning from lecture $1-10$ in the development of a marketing strategy.

Your group will provide an overview of this product or service, as well as detail the type of orientation towards marketing that is necessary. Your group are also required to examine and analyse the context and environments in which this product$/$service operates $($its industry and the macro$-$environmental forces impacting on the industry$).$

Aligned Unit learning outcomes: $1,2,3$ include:

$1.$ discover, analyse and evaluate social, economic, political, and technological trends both in particular countries and across the globe,

$2.$ analyse and evaluate trends to assess how these trends may impact on business in general or on a specific organization, and

$3.$ apply research skills to assist clients to evaluate social, economic, political, and technological trends.