assigmnet- need to fill the answer in concept table with diff examples

The objective of this assignment is to stimulate and check your understanding as well as your ability to apply the marketing concepts covered during the course. The assignment carries 15 marks. There are sixteen concepts mentioned. One of them has been solved as an example for clarity leaving you with fifteen concepts to attempt. The assignment has been presented in a tabular form where you need to add illustrations and remarks as shown in the next slide. . You are free to fill up the definition part from the lecture slides. They don't carry any credits. However, omission or wrong definition would lead to a complete forfeiture of marks for that question Please use real-life illustrations. They could included ads (print, billboards, shop signage, TV or radio ads), packages or any other form of marketing communication. You may put them up in the annexure with a suitable identifier. This is very important. Each question carries one mark which would be allotted based on the illustration and explanation supplied by you. In the remarks column please use give your justification for the illustration. Explain why you think the example used by you serves as an apt illustration of the concept You are encouraged to use examples of small companies or regional brands. You are free to use examples of locality clinics, coaching centres or restaurants etc. Hope you enjoy the assignment Fool free to contact me for any clarification at 8929422011, Concept Table Definition Illustration Remarks Superia Soap from ITC (see Appendix, 1) POP refers to the attributes or benefit associations which are not unique to the brand but would actually be shared with other brands. Similarly give the definition for POO The pack resembles that of a cake of soap. The points of difference have been mentioned on the cover vis the presence of Gangajal as an ingredient as well as coconut and neem. They have also been represented pictorially Concepts Brand Positioning POP / POD (This is for illustrative purpose only. Please provide an answer of your own for this concept also.) Brand Extension Psychographic Segmentation Value Proposition Production Concept of Concept Table 4 of 6 Definition Illustration Remarks Concepts Ingredient Branding Escalator Clause in Pricing Push Strategy Bulk-Breaking as a channel management function Communication establishing need for category Communication for building brand attitude Captive Product Pricing Concept Table Definition illustration Remarks Concepts AIDA Model Views of Society in a socio-cultural environment Multi-channel marketing Appendix 6 of 6 Superia Gargyal Figure-1 The objective of this assignment is to stimulate and check your understanding as well as your ability to apply the marketing concepts covered during the course. The assignment carries 15 marks. There are sixteen concepts mentioned. One of them has been solved as an example for clarity leaving you with fifteen concepts to attempt. The assignment has been presented in a tabular form where you need to add illustrations and remarks as shown in the next slide. . You are free to fill up the definition part from the lecture slides. They don't carry any credits. However, omission or wrong definition would lead to a complete forfeiture of marks for that question Please use real-life illustrations. They could included ads (print, billboards, shop signage, TV or radio ads), packages or any other form of marketing communication. You may put them up in the annexure with a suitable identifier. This is very important. Each question carries one mark which would be allotted based on the illustration and explanation supplied by you. In the remarks column please use give your justification for the illustration. Explain why you think the example used by you serves as an apt illustration of the concept You are encouraged to use examples of small companies or regional brands. You are free to use examples of locality clinics, coaching centres or restaurants etc. Hope you enjoy the assignment Fool free to contact me for any clarification at 8929422011, Concept Table Definition Illustration Remarks Superia Soap from ITC (see Appendix, 1) POP refers to the attributes or benefit associations which are not unique to the brand but would actually be shared with other brands. Similarly give the definition for POO The pack resembles that of a cake of soap. The points of difference have been mentioned on the cover vis the presence of Gangajal as an ingredient as well as coconut and neem. They have also been represented pictorially Concepts Brand Positioning POP / POD (This is for illustrative purpose only. Please provide an answer of your own for this concept also.) Brand Extension Psychographic Segmentation Value Proposition Production Concept of Concept Table 4 of 6 Definition Illustration Remarks Concepts Ingredient Branding Escalator Clause in Pricing Push Strategy Bulk-Breaking as a channel management function Communication establishing need for category Communication for building brand attitude Captive Product Pricing Concept Table Definition illustration Remarks Concepts AIDA Model Views of Society in a socio-cultural environment Multi-channel marketing Appendix 6 of 6 Superia Gargyal Figure-1