Assigned Company: UBER Please use the case information to answer the following five (5) questions. Write your answer to each question in paragraph form immediately under the question. Make sure to support your answers. Questions 1 (20 %) Company a. In which industry does UBER operate? (5%) b. What is your assessment of UBERs financial performance, including revenues and income (in dollars), growth rates and shareholder returns. Describe the trends that you see over the years and draw conclusions from those trends. (10%) Question 2 (40 %) Strategy a. UBER's industry-specific strategy is based on what fundamental premise? From this premise, what can you infer about UBER's generic business strategy? (25%) b. Taking a close look at, what were the resources or capabilities the company used to implement its strategy. (10%) c. Briefly describe how the company responded to challenges? (5%) Question 4. (20 %) a. Provide a 5-Forces analysis of the company in the United States (20%) Question 5. (20 %) What recommendations would you make to new CEOs, to continue UBER track record of success. (20%)