Assigned Readings:

Chapter $6.$ Products: Goods and Services.

Chapter $7.$ Brands.

Chapter $8.$ New Products and Innovation.

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept$($s$),$ method$($s$),$ term$($s$),$

and$/$or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned

reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but

feel free to use them if they aid in your discussion.

Also, provide a graduate$-$level response to each of the following questions:

i$.$ Read the methodology of

Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand

equity?

ii$.$ Consider the trends described in the chapter $($e$.$g$.,$ aging, heightening environmental concern, or China$).$ How will each affect the business you are in $($or

were in before coming to $b-$school$)?$

iii. What would be a great brand$-,$ or line$-$extension that you would like to see developed as a new product? You should not use Apple, Lego, Starbucks,

or Nike. Refrain from including eco$-$friendly products or smart devices.