ASSIGNED TOPIC/COMPANY : Blue Ocean Strategy; An emerging concept.

Introduction

As a part of the strategic management process, the benefits of strategy evaluation, selection and choice will be undermined if there is weakness at the implementation stage. Several factors influence the effectiveness of a company's strategy. These include changes in the operational environment, shifts in consumer tastes and reduction in competitive advantage.

question

Present a competitive analysis or synopsis using case information and data available online or from published reports