Assignment 01.1: Marketing Strategy Assignment Directions: Write a 2 - 3 page paper describing and comparing these perspectives and discuss which marketing strategy is superior, and why. Use the APA formatting guidelines below. Your paper must follow these APA formatting guidelines: - Double-spaced - 12 point Times (Times New Roman) font (faculty preference) - 1 inch margins - Include a title page and a reference page (title and reference pages will not count in page total) - Use at least two scholarly sources, properly cited reference materials - Writing is clear and easy to read and uses proper spelling, grammar, and punctuation. Submit this assignment to your instructor via the drop box "Assignment 01.1: Marketing Strategy." This assignment is worth 80 points and will be grading according to the following scoring guide. Scoring Guide (80 Points)