Question: Assignment 1 (5 Marks each) 1. In your own words Define Marketing Research 2. Explain the Classification of Marketing Research 3. Explain the Marketing Research

Assignment 1 (5 Marks each) 1. In your own words

Assignment 1 (5 Marks each) 1. In your own words Define Marketing Research 2. Explain the Classification of Marketing Research 3. Explain the Marketing Research Process 4. Explain the Role of Marketing Research in Marketing Decision Making 5. Explain Marketing Research and Competitive Intelligence 6. Explain the criteria that the management of a company may use in their Decision to Conduct Marketing Research Assignment 2 1. Using the following guidelines, discuss the differences between qualitative and quantitative research: Objective, Sample, Data Collection, Data Analysis, Outcome (5 Marks) 2. Explain in detail, the two main Classifications of Qualitative Research Procedures (10 Marks) 3. Discuss the Characteristics of Focus Groups interviews (5 Marks) 4. Compare and contrast Depth Interviews and Focus Group interviews (10 Marks)

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