ASSIGNMENT $1$ AND $2-$ DRIFT: FIRST HIRE CASE STUDY

This case study will enable students to fully map out a human resource strategy and plan for a startup company, Drift.

David Cancel and Elias Torres, the co$-$founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, three promising candidates surfaced. Was it time for the team to bring on a salesperson and, if so$,$ which candidate was ideal?

The two assignments will be done in groups predetermined by the instructor. Both assignments will be presented to the instructor at varying dates covering certain learning outcomes discussed in the class $($check SSO for schedule$).$

Instructions:

ASSIGNMENT $1$:

Coverage: Day $1-2$ discussion

From the case and external research, conduct a thorough strategic plan for the short$-$term and long$-$term human resource efforts of the company.

To do this, you should:

Analyze the history of the company through the case. Identify opportunities and next plan of actions the company should make.

Analyze the internal and external environment of the company. Make sure it is concrete, i$.$e based on data, specific scenarios, market research etc. Vague responses $($example: increased customer base$)$ will be penalized heavily. Instructor is very familiar on plain ChatGPT responses so please do your thorough research on the company, industry and the market. Always correlate it with the case.

Combine these analyses and create a strategic plan within this timeframe:

Short$-$Term $($immediately to $1$ year$)$

Medium Term $(1-3$ years$)$

Long$-$Term $(3-5$ years$)$