Assignment 1: Case Study

Fast Air has an excellent opportunity to purchase a competitor called Zoom. Zoom has six Boeing 737s in its fleet. Zoom's market solely consists of executive business people, with charter service between Toronto - Vancouver - Calgary. It also has a smaller Winnipeg - Edmonton - Calgary route that runs Monday to Friday. This merger will give Fast Air a larger fleet, a new service line they've been trying to enter, more staff, and an increase in the overall business. Unfortunately, with all this newness come challenges. Sam, the business CEO and founder realizes that his company, as is, is not capable of handling this merger without some big changes.

So with the pending merger, Fast Air's AirBus fleet needs a major overhaul. First, he needs a new name, and he is open to suggestions. Here are some of the areas that Sam needs to address for the merger:

New Building and Location

• office space for the increase in staff;
• hangar to house and maintain the increased fleet;

Hardware

• tablets for the pilots;
• office computer hardware;
• mobile phones for all of the staff;

Software

• mobile application for schedule/itinerary;
• mobile application for customer reservations and confirmation;
• a full customer self-service website;
• integrated accounting and payroll system;
• inventory management system to manage aeroplane parts and supplies;

Miscellaneous

• staffing levels; and
• overall improvement in business processes.

You have been brought in as a business analyst to assess this situation, get the necessary requirements, and build a solution for Fast Air to successfully complete the merger.

Case Study Questions

In a Word document, not exceeding four pages and following APA formatting, complete the assignment according to the following instructions.

1. What type of elicitation will be most appropriate for this merger between Fast Air and Zoom? Provide 2 reasons for your choice.
2. List 3 elicitation techniques that are most suitable for this scenario and provide justification for your choice.
3. What 5 factors should the business analyst consider when conducting elicitation activity with Fast Air and Zoom?
4. State 2 lessons learned from this scenario that apply to you personally.
5. Provide personal examples and references to the BABOK or course materials, where needed, to justify your arguments.