Assignment 1: Case Study HOW TO WRITE BUSINESS CASE STUDY Business Case Study Format I. INTRODUCTION/BACKGROUND Provide a brief overview of the business/firms Describe the organization and key executives who were involved. Outline the most important issues for the client organization. Clearly communicate the value that the organization delivered Include some background information that may be relevant. For example, recent merger resulting in a major review of all systems and processes. II. POINT OF VIEW Author's Viewpoint/Author's Opinion is how the author feels about the person in the case The authors point of view means: you want to think the way an author thinks. You want to put yourself in their shoes. Thinking in the authors point of view helps realize what they meant about the case and the point they were trying to make and/or get across to you. III. TIME CONTEXT (if any) When the problem arises? IV. STATEMENT OF THE PROBLEM - Use the facts provided by the case to identify the key issue or issues facing the company you are studying. Many cases present multiple issues or problems. Identify the most important and separate them from more trivial issues. State the major problem or challenge facing the company. You should be able to describe the problem or challenge in one or two sentences. You should be able to explain how this problem affects the strategy or performance of the organization. For Example: \"The frequency of job layoffs is creating fear, anxiety, and a loss of productivity in middle management workers.\" V. STATEMENT OF THE OBJECTIVES Specific Measurable Achievable or Agreed Realistic Time-related Each of the objectives was clear, specific and measurable. The objectives were considered to be achievable and were communicated to all. VI. AREAS OF CONSIDERATION (S.W.O.T) VII. ALTERNATIVE COURSES OF ACTION List the courses of action the company can take to solve its problem or meet the challenge it faces. For information system-related problems, do these alternatives require a new information system or the modification of an existing system? Are new technologies, business processes, organizational structures, or management behavior required? What changes to organizational processes would be required by each alternative? What management policy would be required to implement each alternative? Remember, there is a difference between what an organization "should do" and what that organization actually "can do". Some solutions are too expensive or operationally difficult to implement, and you should avoid solutions that are beyond the organization's resources. Identify the constraints that will limit the solutions available. Is each alternative executable given these constraints? Evaluate each alternative using the facts and issues you identified earlier, given the conditions and information available. Identify the costs and benefits of each alternative. Ask yourself "what would be the likely outcome of this course of action? State the risks as well as the rewards associated with each course of action. Is your recommendation feasible from a technical, operational, and financial standpoint? Be sure to state any assumptions on which you have based your decision VIII. STRATEGY FORMULATION Provide one specific and realistic solution Explain why this solution was chosen Support this solution with solid evidence Concepts from class (text readings, discussions, lectures) Outside research Personal experience (anecdotes) IX. ACTION PLAN/PROGRAMS is a document that lists what steps must be taken in order to achieve a specific goal. The purpose of an action plan is to clarify what resources are required to reach the goal, formulate a timeline for when specific tasks need to be completed and determine what resources are required. Example: Action Specific tasks Responsible Area Make the location a Wi- Fi free area E-commerce provide easy access online to customers. Providing additional services Diversification by offering other services such as Baptismal, Birthday parties Management, c/o and company meetings Paolo & Jennilyn Yellow submarine should work more on advertising of their product so that customer get know more about their different variety of foods. X. CONCLUSIONS The conclusion is intended to help the reader understand why your research should matter to them after they have finished reading the paper. A conclusion is not merely a summary of the main topics covered or a re-statement of your research problem but a synthesis of key points and, if applicable, where you recommend new areas for future research. For most essays, one welldeveloped paragraph is sufficient for a conclusion, although in some cases, a two or three paragraph conclusion may be required. XI. ATTACHMENT References THE END