Assignment $1($Chapter $2)$

The Product$/$Market Expansion Grid

Your task in this assignment is to classify the examples listed below into one of the four categories on the product$/$market expansion grid. You will need to consider whether it is a new or existing product and new or existing market for the firm.

Examples:

A wholesaler plans to doute their retail sales team and sell more to their existing customers.

A shoe manufacturer is considering developing other products that may be of interest to their existing retail customers $($such as socks, belts, shoe polish, hats, caps, etc.$)$

A specialist health food firm $($that now only sells directly to end$-$consumers$)$ is looking to introduce a new product in order to gain access to chemists' shops.

Wal$-$mart stores are planning to use more frequent discounts to attract more new customers.

McDonald's is creating new menu items to appeal to new, health conscious customers.

A successful accounting firm is just about to open their first international office.

A local plumber is thinking about buying a hardware store that is currently for sale.

A large real$-$estate company has just set$-$up an internet site that helps their customers to find qualified service providers in their area $($such as$,$ lawyers, accountants, movers, cleaners, and so on$).$

A small winery $($that just makes and sells wine in bulk to wholesalers$)$ is considering opening up a small restaurant on their property.

A local Chinese restaurant has expanded its menu to also include Vietnamese and Thai food because their customers were asking for it