ASSIGNMENT 1 During our recent class meeting we discussed whether big tech today might be violating anth competitive laws in USA/Canada. Governments EU and USA in particular) point to the fact that Top 10 tech firms are monoliths, with net profits of $261 billion and a combined cap of nearly 4 trilion. This mammoth sire gives them way too much power, thus opening the door to monopolistic practices and other forms of anti-competitive behaviour Governments point to the fact that the big 10 dominate global markets to the point of being pure monopolies. Apple, Google, Amazon, Netflix and Microsoft are viewed as the main culprits. The EU has decided that is and Android operating systems are two separate and independent monopolies with virtually 100% market share of their respective markets. Furthermore, the governments take the position that these companies make inside, sweetheart deals. Google for instance, pays Apple $10 billion a year to keep Google as the default search engine on Apple devices. Epic Games is currently suing Apple for indulging in unfair competition price couping stilling competition and behaving like a monopoly. Why? Because to sell their game on the App Store, they are required to pay an exorbitant fee of 30% for each download Apple counters," sell somewhere else;" Epic says they have no choice Common sense also suggests a mutually assured destruction kind of pact between the Big-boys-club. We use our Apple phones to use google search to look for products, followed by a trip to Amaron mall and then talking about it or reviewing it on Facebook. Therefore, they are inclined to protect each other. In response, big tech uses counter arguments that are well known and used many times before. They say they compete vigorously and that the playing field is open to new entrants. F8 says that Apple kits biggest competitor. In fact, Fruns attach ads against Apple's privacy settings, that they claim hurts small business and of course them.) Facebook on the other hand is attached for playing fast and loose with their ner data Walmart and Disney are encroaching on their tuff, they say, with online stores and video streaming. Even small players like Shopify they claim are nipping at their heels Industry analysts point to the fact that Boolean logic of "or" is being replaced by "and" meaning that the big 10 no longer have a defined turf. Their core business is "everything and this is the new competitive landscape. Thus, Amazon is lusting to enter the social media club. Since they already have a network of millions of buyers and sellers - all eager to chat and discuss products and ideas, the concept of a social network is only a step away. Apple dreams of revamping their Sirl to a full-fledged search engine and this scares Google). Similarly, Amaton also dreams of expanding their product search algorithms to create a ful-fledged search engine Amaron's Web Service (ABS) is threatened by all big players and many small ones like Shopify. And, all of big-10 and their cousins are priming to fight it out In electric cars, navigation system, and artificial intelligence (AI) arenas. That is intense competition, It not? YOUR ASSIGNMENT Read the relevant articles from your course website (particularly Marketing Myopia, Collusion or Collision: Epic and Apple Monopoly Power, Google Grows up and Core Competencies). Read class notes on product mapping vision and mission, and core business/core competencies. Watch the lecture on Environmental analysis with special attention to anti-competitive laws and USA and Canada QUESTIONS 1. Take a position on whether Big-10 tech firms are colluding or competingDefend your position. Be as specific as possible by relating your answers to anti-competitive legislation in US Canada (4%) 2. Draw out a "product map (core, tangible and augmented) for any one of the products of any one of the big-10tech firms. If the map discussed in class does not it, then improvise (29) ASSIGNMENT 1 During our recent class meeting we discussed whether big tech today might be violating anth competitive laws in USA/Canada. Governments EU and USA in particular) point to the fact that Top 10 tech firms are monoliths, with net profits of $261 billion and a combined cap of nearly 4 trilion. This mammoth sire gives them way too much power, thus opening the door to monopolistic practices and other forms of anti-competitive behaviour Governments point to the fact that the big 10 dominate global markets to the point of being pure monopolies. Apple, Google, Amazon, Netflix and Microsoft are viewed as the main culprits. The EU has decided that is and Android operating systems are two separate and independent monopolies with virtually 100% market share of their respective markets. Furthermore, the governments take the position that these companies make inside, sweetheart deals. Google for instance, pays Apple $10 billion a year to keep Google as the default search engine on Apple devices. Epic Games is currently suing Apple for indulging in unfair competition price couping stilling competition and behaving like a monopoly. Why? Because to sell their game on the App Store, they are required to pay an exorbitant fee of 30% for each download Apple counters," sell somewhere else;" Epic says they have no choice Common sense also suggests a mutually assured destruction kind of pact between the Big-boys-club. We use our Apple phones to use google search to look for products, followed by a trip to Amaron mall and then talking about it or reviewing it on Facebook. Therefore, they are inclined to protect each other. In response, big tech uses counter arguments that are well known and used many times before. They say they compete vigorously and that the playing field is open to new entrants. F8 says that Apple kits biggest competitor. In fact, Fruns attach ads against Apple's privacy settings, that they claim hurts small business and of course them.) Facebook on the other hand is attached for playing fast and loose with their ner data Walmart and Disney are encroaching on their tuff, they say, with online stores and video streaming. Even small players like Shopify they claim are nipping at their heels Industry analysts point to the fact that Boolean logic of "or" is being replaced by "and" meaning that the big 10 no longer have a defined turf. Their core business is "everything and this is the new competitive landscape. Thus, Amazon is lusting to enter the social media club. Since they already have a network of millions of buyers and sellers - all eager to chat and discuss products and ideas, the concept of a social network is only a step away. Apple dreams of revamping their Sirl to a full-fledged search engine and this scares Google). Similarly, Amaton also dreams of expanding their product search algorithms to create a ful-fledged search engine Amaron's Web Service (ABS) is threatened by all big players and many small ones like Shopify. And, all of big-10 and their cousins are priming to fight it out In electric cars, navigation system, and artificial intelligence (AI) arenas. That is intense competition, It not? YOUR ASSIGNMENT Read the relevant articles from your course website (particularly Marketing Myopia, Collusion or Collision: Epic and Apple Monopoly Power, Google Grows up and Core Competencies). Read class notes on product mapping vision and mission, and core business/core competencies. Watch the lecture on Environmental analysis with special attention to anti-competitive laws and USA and Canada QUESTIONS 1. Take a position on whether Big-10 tech firms are colluding or competingDefend your position. Be as specific as possible by relating your answers to anti-competitive legislation in US Canada (4%) 2. Draw out a "product map (core, tangible and augmented) for any one of the products of any one of the big-10tech firms. If the map discussed in class does not it, then improvise (29)