Assignment $1$:

Each group will be assigned a fictional product or service as per below list

Create a detailed consumer persona for their assigned product, considering demographics, psychographics, and behavioral traits.

Create a visual representation of the consumer journey for their assigned product. Include the stages of awareness, consideration, purchase, and post$-$purchase.

You can use images, drawings, and symbols to represent different aspects of the consumer journey.

Emphasize the key touch$-$points, emotions, and factors influencing the consumer at each stage.

Submission:

report in MS Word$/$PDF $($PowerPoint files are not accepted as this is not a presentation$)$

use APA format Topic$-$ Fitness Tracker A rubric will be added