Question: Assignment: 1. Find me an article from a major consulting firm on Comprehensive Marketing Plans, or Marketing Strategic Planning, or something like that. 2. Give

Assignment:

1. Find me an article from a major consulting firm on Comprehensive Marketing Plans, or Marketing Strategic Planning, or something like that.

2. Give me a one paragraph synopsis. Include one quote from the article which is properly cited with an in-text citation.

3. Above that synopsis in the paper give me a governing thought intro that explains the main "learning" from the article. Now add a business related recommendation to that governing thought.

4. And below that give me an APA formatted Reference to the Consulting Insight article you found.

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