ASSIGNMENT 1 GUIDELINES DO NOT

submit Word documents, you have to convert the documents to PDF format, otherwise, I cannot mark them properly or provide feedback on the assignment. Projects should be typed in ENGLISH! This is a marketing project, therefore be creative! For example - think out of the box when choosing a project name - "Da Land Meats Da Sea" and "Ocean basket's meat lover's corner". You will receive bonus marks for creativity! Refrain from using bullet points in your discussions, and make use of paragraphs. This allows for better explanations and discussions. However, it is advised that step 2 (SWOT), step 3 (objectives), step 8 (problems), and step 9 (contingency plan) are discussed in bullets. You have to justify and explain your decisions. There is no use in merely stating "To increase sales". Increase sales from x % to x %? How, where, when, why? Remember, you have to relate ALL info to the Ocean Basket project! Take note, for assignment 2, I would like to see steps 1-4 again, with the changes as per the feedback I will give you. This will not be marked, but it helps to see if you are on the right track. 1. SCOPE Writing a project scope involves breaking down the main project deliverables (activities that need to be completed for you to reach your objectives) into smaller, more manageable deliverables. A scope statement is one of the most critical pieces of a project, and writing one can be a difficult task for any project manager - no matter the project. But, an effectively written scope statement can help the rest of the project flow along with minimal problems. The project scope includes everything that the project is intended to achieve and how this will be done. Explain the situation! 2. SWOT ANALYSIS Any organization's (like Ocean Basket) challenge is to create products and services the customer values, this means they have to produce and deliver those products and services in ways that are exceptional compared to the competition. To address these challenges, a company must define business objectives and address operational issues based on its current situation and the factors that impact its financial and operational goals. Such decision-making processes are frequently supported by structured brainstorming, which, in turn, can be supported by a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. SWOT analysis helps to assess the most promising situations and the most vital issues of an organization. A SWOT Analysis is an outline for investigating Ocean Basket's strengths, weaknesses, opportunities, and threats. Through SWOT analysis, Ocean Basket can identify and focus on its strengths, minimize the threats that they face, and take the greatest possible advantage of the opportunities available to them. Conducting a SWOT analysis for Ocean Basket is important to get a broader understanding of its market. The analysis of the opportunities and threats during a SWOT analysis focuses on external factors that may affect Ocean Basket. This means that you should analyze Ocean Basket's market to see if any of those factors exist. This exercise allows you to zoom into Ocean Basket's market and get a better understanding. This is very important for you to position Ocean Basket properly. Ocean Basket needs to maintain its strengths. Strengths are pillars of any business and ensure sustainability. Some of you understood the concept that other restaurants such as CTFM and John Dory's which offer meat and fish - pose a threat to OB. Therefore OB can use this threat and turn it into an opportunity - This assignment. TARGET MARKET Every successful marketing plan includes an analysis of the target market as you have to know who your customer is before your organization can succeed. Target market analysis includes demographic and geographic information, as well as statistical information about people's beliefs and buying habits based on market research. Who is Ocean Basket's target market? How will the TM react to the new product selection? Explain why the new product selection is necessary i.t.o the TM. COMPETITIVE ANALYSIS A competitive analysis is a very important part of an organization's marketing plan. By doing a competitive analysis, you as a project manager can establish what makes your product or service unique (for example by adding meat and meat-related products to the menu) and therefore what qualities you have to attract your target market above those of the competitors. The purpose of a competitive analysis is to identify your competitors and to determine the strengths and weaknesses of these competitors identify strategies that will provide you with a distinctive advantage, the strategies that can be developed to prevent competition from entering your market, and which of their weaknesses can be exploited to your advantage. Therefore you had to discuss and explain the different competitors, and where and how they fit into the market compared to Ocean Basket. Steers, Mc Donalds, and Fish always are takeaways and are not direct competition for Ocean Basket. Think Spur, John Dories, and Cape town fish market. They are also sit-down restaurants that offer fish AND meat options. 3. OBJECTIVES This part of the document should have described (in detail) the project's objectives. Objectives are declarations of what you want to ACHIEVE with your project. Remember all objectives should be MEASURABLE. You had to be as specific as possible. 4. BUDGET Budgets represent a detailed analysis of how an organization, expects to spend its money in the future, for example, this Ocean Basket project. A major benefit to using a budget is the ability to limit how much money is spent on certain expenses. Since budgeting allows you to create a spending plan for your project, it ensures that you will always have enough money for the things you need and the things that are important for the project. Following a budget will also keep you out of debt. You need to explain exactly where your money is going and what it is used for, every cent of it. You need to justify (explain) your decisions! Once you know what you will need to spend money on, you'll be able to put it down on paper. Make use of columns and label them with the different classifications of your expenditure. Why did you choose the specific marketing communication elements? What will they comprise? How will they be used and for what? Remember to elaborate and justify these for assignment 2!