Assignment 1 Instructions: Answer All Questions Check for Plagiarism using Turnit in Include a generated report not exceeding 25% Submit using word document Font - Times New Roman; Font size - 12 Harvard referrencing style Indicate page numbers Each question should start on a fresh page. 1. Many parents are upset that some Web sites specifically target children and young teens. Outline the arguments for and against a company using this segmentation and targeting strategy. Which side do you support, and why? 2. Some company managers forbid employees from using the internet for nonwork-related activities. What are the implications for e-marketers that segment their markets using the variable of home and work access? 3. How can marketers use the data about smartphone use to build profitable target market segments? 4. Why would an e-marketer choose to use competitor positioning? Integrator positioning? 5. Find one Web site that caters to kids, one to teens, one to millennials, and one to older adults. Evaluate the site atmospherics for each and report on their differences