Assignment $1$: Interview analysis

Analyse interviews that have been conducted with members of the target market to better

understand how they perceive the development of offshore wind in their local area.

Assignment $2$: Written communication plan

Propose a $30-$second TV advertisement aimed at addressing or leveraging any issues identified

through the Assignment $1$ Interview Analysis. The aim of the ad is two$-$fold:

$-$ Build local community acceptance and support for offshore wind developments among the

regional and rural coastal communities located nearest to the six priority offshore wind

regions identified by the Australian Government.

$-$ If the campaign includes a focus on the climate change$-$related benefits of developing

offshore wind, ensure it is a minor focus of the campaign