ASSIGNMENT $1-$ MK $334$

Competitive analysis and market structure

Draw a detailed diagram $($concentric circles or a table$)$ showing the four levels of competition for Under Armour HOVR ${?}^{TM},$ a 'smart shoe' or connected shoe with a microchip that connects to the UA app.. List as many competing products$/$brands within each level of competition that you can think of$,$ and label the different labels $($e$.$g$.,$ what is the product category; what is the generic competition?$)$

$\backslash$table$[[,$A$,$B$,$C$,$D$,E$