ASSIGNMENT 1 :

On the internet, find and select three different types of services to compare. They can be from any industry in any country as long as the information is provided in English. In fact, the more different they are the better. Just make sure that they are distinct in the following way: one must be high in search attributes, one must be high in experience attributes, and one must be high in credence attributes.

This is an individual assignment that you need to work on alone. It requires you to make a judgement about how well each site fits the criteria for high search, exerience, or credence. For full marks, write each answer clearly and don't forget to explain why. Consult your textbook for definitions and explanations about what each distinciton means.

Note:If the company you identify provides a combination of goods, make sure that you address the services only. Products do not qualify. If your answer focuses on a product instead of a service, your question will be disqualified.

Questions

Using concise business language, answer the following questions for each service:

• Describe what each service is about and provide a link for your instructor to review.
• Explain which attribute the service is high in and explain why.
• Justify what makes the service easy or difficult to evaluate.
• Recommend specific strategies to make the service easier to evaluate and reduce risk.

ASSIGNMENT 2 :

In this assignment, you need to compare the pricing models for three different types of service businesses: 1) a legal firm, 2) a restaurant, and 3) a college. In each case you need to suggest what kind of pricing model the service company uses. They you need to propose how revenue management would apply to each of these companies. Finally, explain how your proposals are effective and ethical.

This is a short essay of no more than or . It requires you to make some logical assumptions about how each business works. You do not have to write about a real business as long as your structure makes sense. You do you need to do any formal research either. You can however, look for basic information on the internet or in the library if you are unfamiliar with how any of these businesses operate. Just remember to quote and reference any ideas that are not your own.

This is an individual assignment that you need to work on alone. Remember to focus on servicesnot products. For full marks, write each answer clearly and don't forget to explain why. Consult your textbook for definitions and explanations about what each distinciton means.