Assignment $1-$ Paired Segment Research Assignment $(15\%)$

Instructions

This assignment will be done in pairs and give you the chance to demonstrate your research, and your understanding, of a key target market group $($segment$).$

Additionally, this assignment will help you prepare for the McGraw Hill Practice Marketing Simulation work we'll be taking on later in the term.

Each of the following target market groups $($segments$)$ is featured in the McGraw Hill Practice Marketing Simulation. Working as a team, please select one $(1)$ of the following segments and use your research skills to create a segment report detailing your understanding of your selected target market $($segment$).$ The segments are as follows:

School Children

University Students

Urban Commuters

Outdoor Enthusiasts

Luxury Trend followers