Assignment #$1$ Simulation Intro and Target Market

Step $1$: Review the intro materials in the simulation in the Introduction Area $($screenshot below$)$:

Watch the intro video $($if you need to rewatch this video, after advancing past the introductions, you can click on the Help area in the top right screen and click on Guides$)$

Read the inbox information

Watch the Buhi intro video

Read through the core values $($this is the only area that you cannot access later in the simulation so jot a note or take a screenshot$)$

Step $2$: Understand the target markets

Step $3$: Click on Start Next Round $($screenshot below$)-$ NOTE: Please do not make any decisions in the area. You are just using this to review the information provided.

Step $4$: Review product information $-$ to find this, click on the Resources area in the bottom right of your screen.

Step $5$: Written Assignment:

Complete chart $($you can use the chart below this assignment in Canvas$)$

Complete analysis

Chart:

Target Chart

Target Market Name:

Age

Income

Marital Status

Employment Status

Values

Hobbies$/$Interests

Product Needs

Analysis:

Of the $7$ market segments, which are potential targets for the American Dream Backpack? Please provide rationale for each of the segments you select.

Now I want you to rank the market segments in terms of attractiveness as a target market. In other words, which would you recommend at the target with the most potential on down. Please provide explanation$/$rationale for your ranking.