Assignment 1: SWOT Analysis \& Three MOVs Per the syllabus, this assignment is worth 50 points, or 5% of your grade. Write your answers in the second section titled ANSWERS and submit this file to the Assignment 1 item in the Assignments page in Canvas. INSTRUCTIONS 1) Identify a company of interest that (1) has a mission statement and (2) is sufficiently renowned to be covered in various online news outlets, magazines, and trade publications 2) Prepare a basic SWOT analysis of your chosen organization. Specifically, draw from recent articles to identify: a. Two strengths b. Two weaknesses c. Two opportunities d. Two threats 3) Develop three measurable organizational values (MOVs) that are aligned with the mission statement and aligned with the SWOT analysis (i.e., should be plausible given the SWOT analysis). a. Per the Chapter 2 slides, each MOV should consist of (i) a clear and specific goal, (ii) a numeric metric, and (iii) a specific timeframe 4) Provide at least two references that you used to answer question \#s 1, 2, and 3 (see details below). ANSWERS 1) State your chosen company and its mission statement 2) Write the results of your SWOT analysis in the second column TwostrengthsTwoneaknesses2)TwoopportunitiesTwothreats1)2)1)1)2)1)2) 3) Write your three MOVs here, with each MOV consisting of (i) a clear and specific goal, (ii) a numeric metric, and (iii) a specific timeframe. Be more specific than simply stating, for example, "Increase sales by 5% over the next year." 4) Provide at least two article references here, Include (i) the article title, (ii) the article source (e.g., Business Insider, MIT Technology Review, VentureBeat, Forbes), and the URL