Assignment $1$

The objective of this assignment is to analyse the product marketing strategy of a FMCG $($L$\text{'}$Or$$al$)$ A $$French cosmetics and beauty company. Carry out an audit of the organisation that sells that $$product; analyse the marketing strategy.$$

you need to research, as carefully as possible, the business environment that the organisation $$manufactures$.$

you then need to analyse the current product marketing strategy.$$

In addition. you need to compare the two companies provide similar products, $$

so$,$ you have to compare $($L$\text{'}$Or$$al$)$ company with $($nivea company$).$

$$ what segments they target?$$

$$ how they position their product?$$

$$ consumer behaviour?$$

$$ and especially online developments?$$

$$ digital marketing strategies?$$

$$ build your analysis of the marketing strategy for cream product.$$

Your analysis must be balanced and supported by marketing literature $-$ marketing management, $$marketing planning, marketing audits, consumer behaviour trends, segmentation$-$targeting $$positioning$,$ and the marketing mix;$$

While marking your assignment we will be looking for evidence demonstrating how well you have $$addressed the marketing analysis. $$

The following part explains the structure and key points you should consider in preparing your $$assignment:$$

$$ Introduction

$$ Main body of your work where key issues are addressed. $$

$$ Refer to the Marketing Plan Template.$$

$$ You need to carry out some secondary research on your area of study to understand the company. $$the environment within which it is operating and the specific product.$$

$$ Having carried out this work you should then be able to produce your product specific marketing $$analysis based on the following frameworks:$$

$1.$ PESTLE including the relevance to your analysis;$$

$2.$ SWOT analysis $-$ and remember that you should complete the PESTLE first, as $$consideration of this will help you to identify your SWOT. Competitor analysis could be $$considered if appropriate, but the focus should be on the external environment, PESTLE, $$and the internal SWOT and the relevance to your analysis;$$

$3.$ Consider enhancing the points above with more marketing audits frameworks;$$

$4.$ Discuss market segmentation, what segments are targeted and why, and how the product $$is positioned $($STP$)$

$5.$ Detail some aspects of Consumer Behaviour relating to your specific product;$$

$6.$ Analyse the Marketing Mix $(4$Ps model$).$

$7.$ provide relevant examples based on the International or Omani situation.$$