Assignment 1: Value Proposition Memo

Purpose

The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service.

Assignment Task Overview

As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a "Back of the Napkin" concept. This memo will explain the value proposition from an outsider's perspective. Consider the internal and external environment as well as the company's competition to demonstrate your unique selling position.

You will use to a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a "back of the napkin image" to illustrate your value proposition. This original illustration you create can be added as a picture within your document or using the Word document tools to visual aid. Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second Citation . The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below.

You will be using this value proposition to develop a message campaign later in the course.

Instructions Step 1: Choose one of the following products or services. There are four category options from which you can choose. Choose just one from any category that interests you the most.

Streaming Services Category

1. Apple TV+
2. Disney+
3. Sling TV
4. Peacock

Clean Energy/Sustainable Products Category

1. Philips Hue Smart Bulbs
2. Tesla Solar panels
3. The Refill Shoppe
4. Amazon Smart Thermostat

Customizable Deliveries Category

1. Stitch Fix
2. Daily Harvest
3. Birchbox
4. KiwiCo
5. Tovala

Step 2: Determine the value proposition for your chosen product or service. a memo and images to communicate theValue Proposition.

What is the value proposition for your product or service? Focus on offerings for customers in the U.S. market only.

What makes a good value prop?

Present your value proposition ideas using appropriate images of your choice.

Sample Professional Memo: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html

Step 3: Format your submission to comply with these technical requirements.

One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness.

Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course.

Your submission must also include a reference list in APA. The reference list is not part of the, and the reference list can be placed on a second page of the document.