Assignment 12.2 Report (100 pts)

Create a Sales Evaluation Proposal for a mid-size organization of your choice:

A. An introduction describing the larger industry, the selected company, its sales organization and its goals is requested.

B. This sales evaluation should include:

1) A minimum of five measures for objective (see Exhibits 13.1 and 13.2, on pp. 409 & 410) for both

a) inside sales including telemarketing and internet

b) external premise sales for larger major accounts.

2. a minimum of five subjective measures using Exhibit 13.3, on pp. 419-422 - the Sales Personnel Inventory as a possible example format for both

a) inside sale including telemarketing and internet

b) external premise sales for larger major accounts

3. . Analyze the strengths and weaknesses of the evaluation and proposal.

4. Evaluate the proposals benefits to the organization

5. Suggestions for improvement.

6. A conclusion/summary of the key points

In MS Word, undergraduate students create a paper of a minimum of 750 words with a minimum of two references cited in the body of the paper and in the Reference list following APA formatting guidelines.