Question: Assignment ( 2 0 marks ) Choose any 2 brands of your choice ( FMCG Food or Non - Food ) . Brands should be

Assignment (20 marks)
Choose any 2 brands of your choice (FMCG Food or Non- Food). Brands should be international brands having its presence in India. Analyze the brands success and failure. Also, determine the brand equity, brand positioning and brand associations of the chosen brands. This component is secondary research-based individual activity.

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