Assignment #$2$

Description & Guidance

For this assignment, consider the following scenario:

You have just graduated from the Digital Marketing Specialist Program at triOS College and are feeling ambitious with your thorough understanding of digital marketing and its related practical skills.

You have decided to launch your own digital agency start$-$up called New Growth Digital. Your services include social media marketing $($both paid and organic$),$ content creation, email marketing, and SEO.

Thankfully, you have managed to attract your first client $-$ Star Gifts. Star Gifts is a local dollar store that sells products such as kitchenware, household cleaning products, and home organizers.

After several meetings with the CEO and marketing executives at Star Gifts, your understanding is that the executive teams are ready to take the company digital and start selling online. To date, the team has successfully developed an eCommerce website, capable of selling any of their products online via website sales. Their main target audience consists of females between the ages of $25-35.$

However, Star Gifts is struggling with meeting their target digital sales. This year they would like to increase web sales by $10\%.$ Your job as the Digital Marketing Specialist is to develop a strategy regarding digital marketing initiatives: social media marketing $($paid and organic$),$ content creation, and email marketing.

Star Gifts have provided you with some incentives they are willing to promote:

$10\%$ OFF All Online Store Items

BOGO $($buy$-$one$-$get$-$one$)50\%$ off

Each platform would require an advertising cost of $$1000/$month$.$ Star Gifts has informed you that they have a maximum budget of $$6000/$month$,$ for a period of six $(6)$ months.

Assignment Steps

Part $1$: Strategize.

Your first step is to strategize: develop a complete social media marketing strategy $($and its associated components$)$ for Star Gifts, based on the information provided in the case.

The following must be addressed when developing your social media strategy:

Social media content creation

Email marketing content creation

Email marketing campaign draft

Paid ads campaign drafting

Setting up and optimizing social media platforms

Outline analytic benchmarks and KPIs

Operationalize the strategy previously developed by developing an action plan. Explain using the five Ws how you would execute your social media strategy. Included budgeting, as provided in the case.

Part $2$: Implement and execute your action plan.

Now that you have your social media strategy set up and how you would execute it$,$ your next task is to physically execute everything you have planned.

For example, develop the actual Facebook page and appropriate banners based off of your social media strategy.

Part $3$: Showcase

Having met all of the criteria listed, satisfying Star Gift's digital needs, present your creations and results in a creative manner $($screen recording, infographics, presentation slides, etc.$)$ to showcase your work and professionalism.

Once complete, submit your assignment to the Assignment Submission Folder on Day $20,$ prior to your presentation to the class.

Assignment Preparation

Complete the following items to ensure you are prepared to complete the assignment:

Account creation on all platforms $-$ Star Gifts $\_\_\_\_\_\_\_\_\_($followed by student name or an identifiable word or phrase. Be sure to include the word$/$phrase$/$name in your report.$)$

Ensure your Canva account has been set up and is ready to use

Ensure your Mailchimp account has been set up and is ready to use

Evaluation Breakdown

Click hereto view the rubric on which you will be graded for this assignment.