Question: Assignment # 2 - Individual effort Video Case Study-- Rise Luggage -- Dragon's Den BUSN BA532 Spring-Summer 2020 Weight 15% overall Total possible Points10 Objective

Assignment # 2 - Individual effort

Video Case Study-- Rise Luggage -- Dragon's Den

BUSN BA532 Spring-Summer 2020 Weight 15% overall Total possible Points10

Objective

Please watch the Dragons Den video Rise Luggage video.

This segment is about two brothers who have an entrepreneurial spirit, and have developed a new product for the luggage industry. They need funding to get their product to market and have elected to present to the Dragons Den panel for funding.

Your objective is to write a one-page summary of what you learned from this video. Consider the money that may be required. Consider the distribution channels that they can choose from as presented by the Dragons.

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