Assignment $2$:

Instagram, X $($formerly Twitter$),$ and Google all generate most of their revenue from selling advertising offerings.

$(1)$ Describe in some detail Google Ads and AdSense $$ Google's advertising services $$ and the various ad types $($e$.$g$.,$ search ads$)$ Google offers to advertisers and its ad targeting strategies.

$(2)$ Describe the advertising strategies $($including the ad types and ad targeting strategies$)$ employed by Instagram and X$.$

Provide a brief assessment of the strengths and weaknesses of each company's advertising services.

$($Sugested legth: $36$ pages double$-$spaced$)$