ASSIGNMENT $2$

INTERNATIONAL MANAGEMENT $($DEPA $130)$ Objectives of the Assignment $2$:

$1.$ Acquire and use knowledge, skills, values, attitudes and thinking ability to demonstrate a detailed understanding of business environment from the global perspective $($CLO$1)$

$2.$ Analyse, evaluate, and appraise business strategy in the global arena $($CLO $2)$

Question:

you are required to select a multinational company $($MNC$)$ as the basis of a case study. Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the market entry strategies of the company.

Ideally your report will contain:

$1.$ Table of content

$2.$ A brief introduction of the selected company

$3.$ Identification of the TWO selected for market entry strategies

$4.$ An assessment of the advantages and disadvantages of entry market strategies

$5.$ Conclusion

$6.$ References