Assignment $2$ is based on Chap. $5($Buyer Behavior Process$).$ This assignment is due Feb $23,11$:$59$ pm

You have been tasked with creating a model for a typical consumer's buyer behavior process for purchasing a tube of toothpaste. Be as descriptive as possible and refer to the textbook for definitions and examples to assist you.

Your grade will be based on clarify and throughness. Assignment $2$ is worth $20$ points.

Stage

Buyer Behavior in this Stage

Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste?

What scenarios call for someone needing a new purchase?

Information Search: What avenues of research are available?

Evaluation of Alternatives: What are some different brands of toothpastes?

$-$Price comparisons

$-$Reviews

$-$Special features

What features might the customer