Assignment 2: Product and Target Market justification This assignment has two parts: 1) Choose a product to export from Canada to your chosen country. Justify your choice of product a. Based on what Canada exports and what your chosen country needs b. Why will they buy your product instead of what they are currently buying - think back to Porter's 5 forces, specifically the threat of substitutes and also to threat of new entrants. How will you overcome barriers to entry? 2) Choose a target market and justify that choice. What market segments are you targeting? How will you identify the segment? Can you reach them with information about the new product? Can they afford the price that you will need to charge? Is the segment big enough to be profitable