Assignment #$2$ Website Historical Analysis

Written Assignment:

Complete charts $($you can use the charts in the document below this in Canvas$)$

Complete analysis

Charts:

Traffic Source

Traffic Source

$\%$

Traffic Source

Paid Traffic Sources

$\%$

Traffic by product rank

Traffic by product rank

Approximate Number

$\%$

Sales by age group

Sales By Age Group

$\%($approximate if applicable$)$

Analysis:

How can this additional information help you refine your target market priorities from the last assignment? Your response should reference specific data and how it can be applied to evaluating the target market attractiveness.

Based on this additional information would you recommend changing the ranking order you developed last week? Why or why not?

This information seems to indicate that you will be focusing a search campaign. Based on the information you$$ve collected on the target market and product from assignments #$1$ and #$2$ provide a list of at least $10$ keywords that you initial think you$$d use when starting the ad campaign for your simulation.