Assignment 2 will be SWOT/PEST Boards that should be completed on the Austin Rapids brand. It is likely to be very find to find information on this startup company. To alleviate any difficultly in completing the assignment consider how you would do a SWOT/PEST for a COVID testing startup company. Please remember that Strengths and Weaknesses on the SWOT are internal to the company and Opportunities and Threats are external on the industry. Political, Economical, Social and Technology should be done external to the company as well.

Example as below

Political Factors Government type and stability Tax policy Changes in the political Regulation and de-regulation trends Levels of corruption Economic Factors Stage of business cycle Impact of globalization Labor costs Likely changes in the economic environment environment Social Factors Population growth rate Population health, education and social mobility Lifestyle choices and attitudes toward socio cultural changes Technological Factors Research and development activity Impact of emerging technologies Impact of technology transfer STRENGTHS A flexible business model with dynamic pricing capabilities Customer-centric iconic brand Process-oriented operational efficiency Rating system to engender trust WEAKNESSES Limited control of consumer durable supply Low margins (on a per-transaction basis) Our reputation is tied to service S W Uber O T OPPORTUNITIES Reduced waste and redundancy of consumer durables Increased access to high-quality durables for all consumers Increased income (passive and active) for multiple stakeholders Reduced congestion and pollution THREATS Brand reputation exposure Competitive threats from existing market players (e.g., Lyft) Circumvention of existing value chain (direct-to-consumer channeling) Advancement in drone technology