Question: Assignment 20 pts Perform analysis that is on page 9. You will be given your market share and the largest competitor share. Perform the calculations

Assignment 20 pts Perform analysis that is on

Assignment 20 pts Perform analysis that is on page 9. You will be given your market share and the largest competitor share. Perform the calculations to get relative market share RMS (6 pts) Plot where each business unit fits on the BCG matrix based on RMS and growth rate. (4 pts) In an added slide: What did you observe? (4 pts) 3-4 bullet points What are the implications of the results? (6 pts) 3-4 bullet points . . . SPORTING GOODS COMPANY RMS SBU GOLF TENNIS TEAM SPORTS RIVAL MKT SHARE YOUR MKT SHARE 70% 20% 20% 25% 50% 10% 25% 20% 40% 5% 22% 22% GROWTH RATE 2% 4% 10% 6% 12% 14% REVENUE 150M 250M 55M 75M 20M 25M SKI BACKPACKING EXTREME 15 High Star ? Market Growth Rate Cash Cow Dog 0 Low High Low Relative Market Share 1.5 0

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