Assignment 3 Instructions

Part 1 covers chapters 5 and 6 and part 2 covers chapters 7 and 8. In your answer, please identify the question (Question #), then copy and paste the question itself. Following that, provide your answer. Answer every question thoroughly. Cut and paste answers from the textbook or any other source are not acceptable. Phrase the answer in your own words. That excludes marketing and social psychological concepts. Also, if a question asks you to provide an example do not skip that part. To answer the questions in this assignment, use the course textbook only.

9. Attitude change: present three methods, with examples, by which a marketer can change

buyer attitude. In each method explain what the method tries to achieve, and in what

circumstance it meant to be used.

10. Describe in detail a time when you acquired an attitude about a product due to advertising.