Assignment # 3 is designed with these purposes in mind:

1. Allow students the opportunity to become familiar with the mission statement of Brock University.

2. Allow students the opportunity to reflect on the university through the application of a strategic planning tool.

3. Allow students the opportunity to put decision-making into practice when deciding which question/activity of this assignment to complete.

4. Provide students the opportunity to personally reflect on the material presented in Lesson Three.

5. Stress the importance of following instructions, adhering to deadlines and proof-reading work for accuracy in spelling, grammar and punctuation prior to submission.

Conduct a (mini) SWOT analysis of Brock University by providing two strengths, two weaknesses, two opportunities and two threats. Please ensure that along with the statement of each SWOT point, you provide your rationale or reasoning along with each point.

SWOT Analysis (Firm) Porter's Five Forces Framework (Industry) PEST(EL) Analysis (Macro- Environment) - Strengths, weaknesses, opportunities and threats 0 Existing rivalry, threat of new entrants and substitute products and bargaining power of buyers and suppliers 0 Political, economic, social, technological, environmental and legal concerns