Assignment 3 MGT 206

Visit a local supermarket and write a report on the level of instore marketing you experience in the

store.

Write a brief introduction on the store; location, demographics, targeted audience,

why people shop

there vs competitors, what is the stores brand image, unique selling proposition.

Do a walk through of the store and report on the instore marketing you ex

perience:

Flyers

Advertisements within the store/radio advertisements in store

Product placements/impulse items

Your impressions of the store, quality, brand image

Pricing structure of different products in the same segments

Perceptions about products

Spec

ific pricing promotions within the store

Social influences

Behavioural ques

Consumer attitudes

Push and pull promotions

Packaging differences with products: perceived difference associated with that

Write a detailed report on your findings as well as any

recommendations you have on how the store

could be more successful at marketing to specific segments within their target market.