Assignment $3$: MINI CASE FOR MANAGERIAL SKILLS $(1$ CASES$)($LO$1,$ LO$2,$ LO$3,$ LO$4)$

$3\mathrm{.}0$ MINI CASE FOR MANAGERIAL SKILLS $($CASE$)($LO$1,$ LO$2,$ LO$3,$ LO$4)$

One $(1)$ selected case from Harvard Business Publishing will be given to the students. Students are required to thoroughly read through the case and do some additional information search. The instructor will then issue a few questions for each case, and the students will be required to write a short response to each question. Note that the questions are meant to test the comprehension of the material in the case.Mini Case

The Rise and Fall of BlackBerry

Questions

$1-$ Describe the industry that the original BlackBerry competed in$.$

$2-$ Why was the original VlackBerry product so successful? What was the basis for BlackBerry's competitive advantage?

$3-$ When competitors introduced new products, how did BlackBerry react? Why did BlackBerry react this way?

$4-$ Why was BlackBerry unable to sustain its industry position?