Assignment #4 (10%)

Making a Persuasive Presentation

Overview

The graded assessment for this module continues the work on a presentation for the scenario about the Small Business Competition started in Module 3.

You will continue to work with the same partner(s) to put together the actual presentation that you planned in Module 3.

To remind you, here again is the scenario we are using for Module 3 & 4 . . .

Imagine you want to start-up your own small business when you finish college and you learn that the college has a competition to provide funding to help a graduating student start-up a business. To decide who will win the competition and receive funding, all participants will need to submit a business proposal AND make a presentation to a panel consisting of 4 members of the business faculty from the college.

You have already provided a business plan or proposal with all the information required in the application for the competition BUT now you need to prepare the slide presentation you will make to the panel of judges.

The purpose of your presentation is to make your small business idea stand out as unique and unforgettable from the projects or business ideas of other students.

Your presentation will need to show your ability to use (a) presentation features and (b) persuasive techniques.

PowerPoint Features & Persuasive Techniques

For the presentation you make, you will need to incorporate and demonstrate your skills using (a) the persuasive techniques from Module 3 AND (b) the presentation features reviewed in this module.

(A) PowerPoint Features

To make your presentation visuals unique, interesting and professional, you will apply techniques reviewed in this module.

Check the summary table in this outline to see a list of ALL the techniques that were covered in the 'Module 4 Learning and Information section' of this module. Some techniques you are REQUIRED to use and some you have the choice to include in your presentation.

A. Video 1 - PowerPoint Slide Features (4 items)

Here are the features you need to use . . .

• Design Ideas
• Creative Bullet Graphics
• 2 more ADVANCED features from this information resource

B. Video 2 - PowerPoint Slide Animation / Transition (2 items)

Here is what you need to include . . .

• two ADVANCED animation or transition features from this resource

C. Video 3 - General Slide Tips (3 items)

Here is what to include . . .

• Visual Branding
• two more features from this resource

D. Module 4 Reading - General Content Tips (1 item)

Here is what to use . . .

• a Provocative Statement or Incorporate a Quote technique

In total, you need to include 10 NEW PowerPoint features in the presentation you prepare.

(B) Persuasive Techniques

To demonstrate your ability to persuade an audience using presentation techniques, you will need to apply 3 techniques from Module 3.

Go back to module 3 and choose 3 techniques that fit well with the scenario for this presentation. You will need to indicate the name of the technique you are using and how you used it.

In total, you need to choose 3 persuasive techniques to include in the presentation you prepare.

Description of the PowerPoint Features & Persuasive Techniques

To get marks for your use of presentation techniques, you need to provide a slide at the end of your presentation to give the details about the presentation features and persuasive techniques that you have used.

Keep track of the techniques you are using and identify which slides they have been included on. Put this information into a table and include it on the last slide of your presentation.

You will ONLY receive marks for your presentation features and persuasive techniques IF you document them on your final slide.

Here is what the final presentation slide needs to look like to get full marks for this part of the evaluation . . .

PowerPoint Features and Persuasive Techniques

PowerPoint Techniques	Slide Number	Details and Description
Visual Branding	1, 3, 4	- green colour font to match 'eco' business
Incorporate a Quote	15	- quote from Bill Gates, Microsoft Owner
Persuasive Techniques	Slide Number	Details and Description
Inclusive Language	5	- use of 'we' - 'In our world today we are all faced . . .

IMPORTANT: Without this information table, you will NOT receive marks for the features and techniques you use !!!

Presentation Content & Composition

Here are the guidelines you need to follow to prepare the slides in your presentation . . .

(A) Cover Page

Take some time to think about the 'visual branding' that you want to use to introduce your business idea on the cover page.

IMPORTANT: Remember this is one of the 'required' presentation techniques that you need to include in your presentation.

• Match your design elements such as colour, fonts, images, placement, etc. with your branding concept.
• Make your design elements consistent to reinforce your branding throughout your presentation.

Here are examples of visual branding for a business selling antiques, you could . . .

• Use a traditional font or script such as 'harlow'.
• Make your colour scheme black and white like an old photograph.
• Incorporate an old picture frame as the border for your slides.

(B) Content or Topics

For the content of your presentation, some of the topics are assigned and some are chosen by you. Read below to find out about the content to include in your presentation.

• You should have at least 5 different topics with 3 to 4 bullets of information for each slide.
• Some topics will have 1 slide, some should have 2 slides.
• In total your presentation must be about 8 - 10 slides.
• One topic must be 'Your Personal Story'.
• The second topic must be 'Evidence to Support Your Success' (this is NEW).
• And for the last three topics, use the presentation content you prepared in Module 3.

A. Topic 1 - For the topic 'Your Personal Story,' provide some details about your own personal story and reasons for starting a business that you think will be interesting to the Panel of Judges and might persuade them to choose you as the winner.

Have you ever watched the television show, Shark Tank? There are often times that the investors (wealthy business persons) on this program comment that they are investing in someone's business idea because of their personal story. This means they are investing in the person NOT just the business idea. So tell your story !!!

If you are looking for some ideas, you could include:

• why you want to start a business
• your passion for the kind of business you are starting
• family involvement in business
• your business and/or personal goals
• dreams for the future

B. Topic 2 - For this topic, 'Evidence to Support Your Success,' give facts or opinions from experts to support your idea and demonstrate your business idea will be successful.

Use news stories, statistical data, etc.

Present your information in an interesting way such as tables or charts.

Try to include some statistical information about the place where you plan to set-up your business.

Make sure you provide some text to talk about how the facts / opinions you are presenting are related or relevant to your business idea.

Here is an example . . .

The chart on this slide shows the number of individuals that are aged 15 - 24 years old in the North Bay area. This is important because a huge percentage of our customers will be 13 - 20 years old.

IMPORTANT: Any research of course needs an APA reference !!! Include your full bibliography reference on each slide that contains external information.

C. Other Topics - You also need to include three (3) other topics in your presentation. Take information from the planning worksheets you completed in the last module.

Assessment Summary

Here are the steps for completing all the required tasks for this assessment . . .

• Review the Information and Learning section of this module so you know the different presentation techniques you NEED to include in your PowerPoint presentation.
• Read this assessment outline carefully so you know the content required in your slides and the different PowerPoint features AND Presentation techniques that are required to include and those that you can choose to include.
• Prepare your PowerPoint slides.
• Submit your PowerPoint slides to the DropBox as a PowerPoint file NOT a PDF file to the Dropbox: Module 4 - Improving Your Presentations (Graded Assessment)

Evaluation Criteria

This assessment is 10% of the total grade for this course. Here is a list of the evaluation criteria . . .

(a) Use of PowerPoint Features (10 marks)

• apply 10 NEW features as outlined
• use each feature correctly to present information in a unique, interesting and professional manner
• one mark for each feature BUT you must provide the details or describe how you used the technique in the last slide of your presentation

(b) Use of Persuasive Techniques (3 marks)

• apply 3 techniques
• use each technique correctly to produce content that is persuasive
• one mark for each technique BUT you must provide the details in your last slide

(c) Cover Page (6 marks)

• 2 marks for your design elements
• 2 marks for visual branding
• 2 marks for relevant content

(d) Content or Text Information on the Slides (6 marks per section x 5 sections = 30 marks)

• clear bullets of information are presented
• relevant information designed to persuade the audience is included
• design elements are professional

(e) Slide Design and Layout (2 marks)

• all slides provide consistent formatting

(f) APA Formatting Style (2 marks)

• APA referencing is used for any research sources used

TOTAL - 53 MARKS