ASSIGNMENT 4 10 POINTS 1. Team Crayzin is considering a launch of a new type of raisin into the packaged raisin market. Prior to launch, however, Crayzin has decided that a conjoint study of potential consumers might be useful to help in his product design. Even though Crayzin knows marketing research, they want a second opinion. Pretend that you are a marketing research company hired to provide Cravzin help with the following issues. (la, lpt) What exploratory methods might you use to decide on attributes or attribute levels?- Crayzin went out and collected product ratings on a 1-10 Likert-scale from consumers utilizing the following attributes and corresponding levels, Attributee Level 1e Level 2e Level 32 Level 42 e i e Raisin Chewiness Raisin Colore Packaging Size Free Gifte Raisin Aroma Price Compared to Market Leadere Lowe White Smalle Noe None Lower Mediume Highe NA Grey Browne Blacke Large NA NA Yese NA NA Mediume Heavye NA Same Higher NA where NA indicates not applicable (e.g. Chewiness has only three levels). The data that Craxzin collected is available on Canvas (Assignment4_Problem1.xlsx). Please base your answer to the following questions on this data. Note that each attribute is coded numerically. For instance, for Chewiness (Low=1, Medium=2, High =3) and similarly for the other attributes reading left to right in the table above