Assignment 4

Instructions: Answer each question in a clear and organized paragraph. Each paragraph should include a clear and precise argument that directly addresses the question prompt, main ideas from the primary materials of the course, and at least one additional sentences that analyze the main ideas and explain how the evidence supports your argument. You should use the rubric for this assessment to score your response.

This outline may help: I. Short-Answer Question Response: One sentence that directly answer the short-answer question. This is your argument.

II. Evidence That Supports Your Response: Paraphrase main ideas from the course materials that proves your argument and then write at least one sentence to explain why this evidence supports your answer.

1. How does communications director for an NFL franchise develop a climate of continued cooperation with the local media? (4 pts)

2. Explain the differences and similarities in crisis management strategy when the starting quarterback for a college team is arrested for DUI, the starting quarterback for the local professional team is arrested for DUI, and the starting quarterback of the state champion high school football team is arrested for DUI. (5 pts)

3. Why do sports federations and national Olympic committees around the world hire communications staff? What are some of the essential skills you think are necessary to succeed in that position? (4 pts)

4. China is the host of the 2022 Winter Olympic, and Qatar hosts the 2022 World Cup. What problems will that cause for the TV broadcaster from the United States? The journalist from the United States who has a daily column to file at a newspaper? The online journalist that blogs and also is in charge of keeping the newspapers website updated during the Olympics and the World Cup? How about the journalist working both of these events who likes to use Twitter? (7 pts)