Assignment 4 Product Categories Chapter 13 Max Possible Points: 10 Due 4/26/23 at 11:59 pm (right before midnight) Submit work on Canvas Purpose: Understand how to accurately use / interpret various sources of information/data to successfully develop and communicate consumer behavior insights. Grading: This assignment will be graded pass/partial pass/fail. Those who fully complete the assignment (and it is done correctly) on time will pass, earning 10 points (pass). Those that submit the assignment on time but display minimal effort or understanding will earn a 5 (partial pass). Those who fail to complete the assignment on time will fail, earning 0 points (fail). Late assignments are not accepted unless prior arrangements were made. Note: For this assignment students work must be their own. Plagiarized work will NOT be tolerated. Any academic misconduct will be reported, see syllabus for more detail. In chapter 13, we talked about various product categorizations. Using the categorization tool template below, complete the chart for items found at a clothing store. - Using a-d, label the three levels of categorization AND the features level in the chart below (e.g., level). - Include examples from the retail industry for each category (i.e., blue/white boxes numbered 1-9). - Then include three or four features (box 10). *Note: numbers and letters were labeled at random and have no meaning for order. Hint: see the desserts example discussed in the chapter 13 lecture. Superordinate and Subordinate Categorization Assignment 4 Product Categories Chapter 13 Max Possible Points: 10 Due 4/26/23 at 11:59 pm (right before midnight) Submit work on Canvas Purpose: Understand how to accurately use / interpret various sources of information/data to successfully develop and communicate consumer behavior insights. Grading: This assignment will be graded pass/partial pass/fail. Those who fully complete the assignment (and it is done correctly) on time will pass, earning 10 points (pass). Those that submit the assignment on time but display minimal effort or understanding will earn a 5 (partial pass). Those who fail to complete the assignment on time will fail, earning 0 points (fail). Late assignments are not accepted unless prior arrangements were made. Note: For this assignment students work must be their own. Plagiarized work will NOT be tolerated. Any academic misconduct will be reported, see syllabus for more detail. In chapter 13, we talked about various product categorizations. Using the categorization tool template below, complete the chart for items found at a clothing store. - Using a-d, label the three levels of categorization AND the features level in the chart below (e.g., level). - Include examples from the retail industry for each category (i.e., blue/white boxes numbered 1-9). - Then include three or four features (box 10). *Note: numbers and letters were labeled at random and have no meaning for order. Hint: see the desserts example discussed in the chapter 13 lecture. Superordinate and Subordinate Categorization