Assignment $5$: Personal Reflections & Post Marketplace Live Analysis $($Individual$,30\%)$

Completion requirements

Due: Sunday, $24$ March $2024,11$:$55$ PM

The experience setting up and running your marketplace live company formed a core component of your learning throughout the course. The demands of the competitive, fast paced, and dynamic environment within the simulation were intense. Every week you were bombarded with new information that required quick analysis and response. You were constantly required to make decisions about every aspect of your business. You may have felt that there was little time to consider how and if what you were doing was connected to broader course concepts. This assignment is designed to provide you with an opportunity to more deeply reflect on both the role you played within your company, and on linkages between your experience in marketplace live and course concepts. Through this process you will make better meaning of material covered.

The following questions must be addressed

What was your primary role in your company? What do you think you did well in this role? What was tricky and what would you do differently in the future? Provide specific examples as evidence to support your statements.

What went well for your company and what contributed to success? What was challenging and what contributed to challenges? What would you differently in the future and why? In your analysis you must use specific examples drawn from your MPL experience and performance. Moreover, you must support your analysis by applying course readings, digital certifications, theory, frameworks, and concepts. This is your opportunity to specifically apply and link your experience in the simulation to broader course content.

How will you use what you have learned throughout the course and the simulation in your professional career? Here you have an opportunity to demonstrate your in$-$depth learning and mastery of course content by generalizing your experience and communicating how you will apply specific course content and personal learning to create even more positive outcomes moving forward in your professional career. In essence, you are highlighting the key things you are walking away with from the course that you can use in your career.

You will be assessed on the following

Communicate Effectively: Students will be able to communicate professionally and effectively through writing.

Demonstrates the ability to communicate using coherent and concise written language.

Demonstrates the ability to use appropriate $($for the intended audience$)$ grammar and language in written communication.

Demonstrates the ability to correctly use assigned formatting methods.

Think Critically: Students will identify and apply a variety of appropriate tools and frameworks when assessing and analyzing the international marketing environment.

Demonstrates understanding of key marketing vocabulary, knowledge and theoretical perspectives from the course.

Correctly uses, applies, and integrates terms, concepts, and tools

Demonstrates the ability to make coherent and logical conclusions and inferences from analysis of the marketing environment.

Solve Problems: Students will be able to identify creative, competitive, coherent and practical marketing solutions that satisfy consumer needs and gains sustainable competitive advantage in an international market place.

Demonstrates the ability to apply and$/$or modify course concepts and principles appropriately in novel circumstances

Demonstrates the ability to use appropriate data collection tools, research methods and diagnostic models in order to gain insights that serve customers and marketing$-$plan creation.

Demonstrates the ability to identify and justify marketing actions among multiple alternatives, demonstrating alignment between key strategic issues that exist in the external and internal environments.

Think Globally: Students will be able to recognize and describe the complexities of marketing in a global market place and will know when and how to adapt. Students will be able to recognize and describe the complexities of marketing internationally in ways that are socially, ethically and environmentally sustainable.

Demonstrates an awareness of different cultures and an understanding of business subjects in an international and global context.

Demonstrates the ability to use frameworks and tools from the course to develop a socially and environmentally sustainable marketing program.