Question: Assignment 6 described how P&G was considering introducing a new version of its Tide laundry detergent (Fundamental) to appeal to mid-tier price shoppers in the

Assignment 6 described how P&G was considering

Assignment 6 described how P&G was considering introducing a new version of its Tide laundry detergent ("Fundamental") to appeal to mid-tier price shoppers in the product category. Suppose now that the decision is to launch this new version of Tide. Based on your understanding of the distribution channel for fast-moving consumer goods (FMCG), how do you think Tide Fundamental will be received by retailers? If you believe retailers will welcome the new product, briefly explain why you think this will be case. If you believe retailers will not welcome the new product, briefly explain why you think this will be case. Begin your answer with either "welcome" or "not welcome

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