Assignment 8

Answer the following questions:

1. What is a product? Describe the stages products pass through as they age (PLC) and explain their importance to marketers.

2. You have created a diagnostic software product that can identify and resolve basic computer glitches. Describe its three levels of core product, expanded product, and product concept.

3. Would you switch from your preferred brand to an alternatesay, from Apple to Samsungbecause of the one companys support for a cause? Justify your position.

4. You are hired to evaluate a home cleaning service and recommend a strategy for differentiating the service from other home cleaners. The service must deal with the intangible, inseparable, variable, and perishable nature of its offering. Develop recommendations for ways the company can leverage one or more of these four characteristics to increase sales.

5. You work for a social marketing firm. The firm has a contract to mount a campaign that targets college students to stop binge drinking. How would you recommend the firm deal with the stages necessary to change behavior?