Question: Assignment: Article Analysis: Are You Undervaluing Your Customers The Purpose of this assignment is to analyze the customer based value evaluation CBVE approach to company

Assignment: Article Analysis: Are You Undervaluing Your Customers

The Purpose of this assignment is to analyze the customer based value evaluation CBVE approach to company evaluation.

Instructions

After reading the articles on The Loyalty Economy, Do you agree that this is the way firms should be moving to measure the real value of a firm?

Write a brief analysis stating your opinion on these new customer metrics and to what extent they can be applied where you currently work? How would you increase their value?

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